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You Never Know Who’s Listening
The amazing thing with doing public relations is, you never know who’s out there listening, watching or reading about you. This might be a scary thing, but most of the time, it’s a GOOD thing. The...
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Twitter Chats: Another Social Media PR Opportunity
As Twitter becomes more and more popular, its users keep coming up with new ways to better interact and engage with each other. One popular way is through Twitter chats. A Twitter chat is a live...
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7 Questions to a Social Media PR Strategy
Public relations nowadays needs to include the Internet, more specifically, social media. Consider these statistics: Four out of every 10 Americans read blogs, according to a study by...
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10 Elements of A Social Media Policy for Your Company
Your business needs a social media policy. Let me illustrate why: Many of our clients at Cross Border PR embrace social media wholeheartedly. One in particular, is a service provider with $20M in...
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The Advantage of Twitter Lists
A Twitter List is a great tool for relationship building that allows you to group together people you follow, so that you can easily track what they’re up to. You can also choose to keep your list...
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How to Do Social Media PR in 2012
Social media has become the new arena for PR. And the characteristics of social media, which continue to evolve as users shape it, are changing the way we are doing PR. Expect the PR landscape to shift...
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